O’TAY

O’TAY is a Danish-founded cashmere universe, established in 2019 by Stephanie and Vivian Seedorff. Built on strong core values, the brand focuses on quality, timeless design, and feminine details. By blending elements of a classic Scandinavian wardrobe with contemporary trends, O’TAY offers a wide range of exclusive styles suitable for any occasion. In just a few years, the universe has grown, and today O’TAY can be found online, in our Flagship Store, and at more than 100 retailers across Scandinavia.