MOA CONCEPT

Moa Concept, founded in Florence in 2013, is a lifestyle footwear brand that fuses product design, quality, and sustainability with a strong focus on art and creativity. Known for playfully reinterpreting universal icons like Mickey Mouse, Bugs Bunny, and Snoopy, the brand brings a modern, funky twist to classic symbols. With its LEGACY collection, Moa Concept champions eco-friendly innovation through biodegradable materials and natural pigments, distinguished by the upside-down “M” logo. Through the Moa Concept Foundation, the brand extends its mission beyond fashion, supporting art, culture, and urban revitalization projects in collaboration with independent artists.